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San Francisco Rolling Out the Red Carpet for International Pow Wow in May

04/11/11
San Francisco will take a major step in growing its international tourism business by hosting the US Travel Association’s International Pow Wow on May 21-25, 2011.


Known worldwide in the travel industry as the major marketplace for transacting inbound U.S. travel business, International Pow Wow is expected to generate more than $350 million in tourism business for San Francisco in the next three years alone. The event itself represents $4.5 million to the host city in event-related spending and $2 million in attendee spending.

More than 1,100 international and domestic tour operators from 70 countries will “shop” the largest travel industry trade show in North America inside Moscone Center, meeting in 70,000 pre-set appointments with some 3,500 exhibitors from every corner of the U.S. More than 400 international and domestic travel journalists will also attend to report on the event and the destination. There will be three evenings of exclusive events for the attendees at some of San Francisco’s premiere attractions and unique locations, plus one night open for private parties.

U.S. Travel invites tour operators from 70 countries - qualified buyers of USA travel products and services register for International Pow Wow by invitation only. It is like “speed dating” for the U.S. hospitality industry with pre-arranged meetings between buyers and 3,500 exhibitors from 1,000 organizations across the U.S. Exhibitors include convention and visitors bureaus, destination marketing organizations, hotels, attractions, tours, airlines, cruise lines and other travel-related organizations.

•80 percent of the buyers sell $1 million or more in U.S. business annually

•42 percent sell $5 million or more annually

•16 percent sell more than $20 million in U.S. business a year

•More than half of the buyers say that U.S. business accounts for 25 percent or more of their total business
• The buyers are experienced. Eighty percent have been offering U.S. products for six or more year.

• More than 80 percent of the buyers sell $1 million or more in U.S. business annually

•Nearly half (45%) sell $5 million or more annually

•One in five buyers (19 percent) sell more than $20 million in U.S. business a year

• Twenty-four percent send 10,000 to 50,000 visitors to the U.S. annually; 12 percent send more than 50,000 annually

About U. S. Travel’s International Pow Wow

International Pow Wow has been produced by the U.S. Travel Association since 1969. It is held in a different U.S. city each year. San Francisco last hosted the event in 1992. It is known worldwide in the travel industry as the major marketplace for transacting inbound U.S. travel business.

The U.S. Travel Association’s International Pow Wow in San Francisco is supported by the following Platinum sponsors; San Francisco International Airport, Alcatraz Cruises, California Academy of Sciences, California Travel & Tourism Commission, CityPASS, the de Young Museum, Golden Gate National Parks Conservancy, Hornblower Cruises & Events and PIER 39.

The Gold sponsors are: American Express, Hyatt Hotels San Francisco, Joie de Vivre Hotels, Kimpton Hotels & Restaurants, Napa Valley Destination Council, North Coast Tourism Council, Port of San Francisco, Red & White Fleet, Starwood Hotels & Resorts-Western Region, Sonoma County Tourism Bureau and Super Sightseeing Tours.

The Silver sponsors are: AT&T Park, Boudin San Francisco, Classic Cable Cars and Ride The Ducks, Coach America, Handlery Union Square Hotel, Hilton San Francisco Union Square, Marriott San Francisco Marquis, Monterey County Convention & Visitors Bureau, Premium Outlets, Sacramento Convention & Visitors Bureau, SuperShuttle, Tuolumne County Visitors Bureau, Walt Disney Family Museum, WharfPass and Yosemite/Mariposa County Tourism Bureau.

The Bronze sponsors are: “Beach Blanket Babylon,” Biscuits & Blues, Bloomingdale’s, C-Two Hotel Group, Cova Hotel, Exploratorium, Fairmont San Francisco, GoCar Tours, Go West Tours, Gold Country Visitor’s Association, Hilton San Francisco Financial District, Holiday Inn Civic Center, Holiday Inn Fisherman’s Wharf, Hotel Abrego, Hotel Whitcomb, Larkspur Hotels & Restaurants, Napa Valley Wine Train, Radisson Hotel Fisherman’s Wharf, Redding & Northern California’s Shasta Cascade Region, San Francisco Museum of Modern Art, San Francisco Symphony, San Mateo County/Silicon Valley CVB, Wax Museum at Fisherman’s Wharf and Westfield San Francisco Centre.

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination. With more than 1,600 members, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. Tourism, San Francisco's largest industry, generates in excess of $8.5 billion annually for the local economy. The San Francisco Travel business offices are located at 201 Third St., Suite 900, San Francisco, CA 94103. The association also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets.

For more information, call (415) 974-6900 or visit www.sanfrancisco.travel .

Download PDF: Pow Wow Fact Sheet

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